The International Conference on Culture, Tourism, and Hospitality (ICCTH) brings together scholars, industry professionals, and policymakers to discuss the intersection of culture, tourism, and hospitality. As the world becomes more interconnected, the cultural dimensions of tourism and hospitality become increasingly significant in shaping sustainable development, enhancing the guest experience, and fostering cultural exchange. This conference aims to explore these aspects and promote cross-disciplinary dialogue that can advance both research and practical applications. ICCTH is a peer-reviewed conference.

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Call for Papers

International School of Cultural Tourism, Hangzhou City University, together with PolyU-Hangzhou Technology and Innovation Research Institute delighted to invite researchers, academics, and industry experts to submit their original research and innovative insights to the International Conference on Culture, Hospitality and Tourism which will take place on December 18-21, 2025 at Hangzhou City University in Hangzhou, China. This peer-reviewed academic conference will examine the transformative impact of emerging technologies and digital innovations in shaping the future of the culture, tourism, and hospitality sectors.

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• Cultural Tourism and Sustainable Development

  • The role of cultural heritage in tourism

  • Sustainable tourism practices in cultural sites

  • Preserving cultural identities in the tourism industry

• Hospitality and Culture

  • Cultural diversity in hospitality management

  • The influence of culture on customer service

  • Cross-cultural communication and tourism services

• Technology and Innovation in Tourism

  • Digital transformation in tourism and hospitality

  • The role of AI, VR, and AR in enhancing cultural tourism

  • Smart tourism and the future of cultural experiences

• Tourism, Cultural Exchange, and Globalization

  • Impact of globalization on local cultures

  • Cross-border tourism and cultural exchange programs

  • The influence of international tourism on local economies and communities

• Tourism Marketing and Cultural Branding

  • Destination marketing and branding

  • The role of social media in promoting cultural tourism

  • Cultural storytelling in tourism campaigns

• Health, Wellness, and Cultural Tourism

  • The intersection of cultural heritage and wellness tourism

  • Spiritual and cultural aspects of health tourism

  • Trends in cultural wellness travel

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Download Call for Papers (PDF)