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The International Conference on Culture, Tourism, and Hospitality (ICCTH)

The International Conference on Culture, Tourism, and Hospitality (ICCTH) brings together scholars, industry professionals, and policymakers to discuss the intersection of culture, tourism, and hospitality. As the world becomes more interconnected, the cultural dimensions of tourism and hospitality become increasingly significant in shaping sustainable development, enhancing the guest experience, and fostering cultural exchange. This conference aims to explore these aspects and promote cross-disciplinary dialogue that can advance both research and practical applications. ICCTH is a peer-reviewed conference.

Call for Papers

Hangzhou City University, Virscend University, together with Academy of Macau International Tourism Leisure Studies, are delighted to invite researchers, academics, and industry experts to submit their original research and innovative insights to the International Conference on Culture, Hospitality and Tourism which will take place on February 25-28, 2026 at Legend Palace Hotel, Macau, China. This peer-reviewed academic conference will examine the transformative impact of emerging technologies and digital innovations in shaping the future of the culture, tourism, and hospitality sectors.

Cultural Tourism and Sustainable Development

  • The role of cultural heritage in tourism
  • Sustainable tourism practices in cultural sites
  • Preserving cultural identities in the tourism industry

Hospitality and Culture

  • Cultural diversity in hospitality management
  • The influence of culture on customer service
  • Cross-cultural communication and tourism services

Technology and Innovation in Tourism

  • Digital transformation in tourism and hospitality
  • The role of AI, VR, and AR in enhancing cultural tourism
  • Smart tourism and the future of cultural experiences

Tourism, Cultural Exchange, and Globalization

  • Impact of globalization on local cultures
  • Cross-border tourism and cultural exchange programs
  • The influence of international tourism on local economies and communities

Tourism Marketing and Cultural Branding

  • Destination marketing and branding
  • The role of social media in promoting cultural tourism
  • Cultural storytelling in tourism campaigns

Health, Wellness, and Cultural Tourism

  • The intersection of cultural heritage and wellness tourism
  • Spiritual and cultural aspects of health tourism
  • Trends in cultural wellness travel

Download Call for Papers (PDF)

Supporting Journals