PRE-CONFERENCE WORKSHOP:
AI in Tourism and Hospitality Research International Conference on Culture, Tourism, and Hospitality
DESCRIPTION:
This full-day workshop explores the transformative role of artificial intelligence in tourism and hospitality research. Participants will gain hands-on exposure to AI-powered tools and methodologies reshaping how scholars collect, analyze, and publish research in our field. From automated literature reviews and sentiment analysis to machine learning-driven consumer behavior modeling and AI-assisted academic writing, the workshop bridges the gap between emerging technology and rigorous scholarship. Designed for faculty, doctoral students, and early-career researchers, this session provides a practical roadmap for integrating AI into everyday research workflows.
KEY TAKEAWAYS:
- Understand how AI tools can accelerate literature reviews, data coding, and thematic analysis.
- Learn to apply sentiment analysis and natural language processing to hospitality and tourism datasets.
- Explore ethical considerations and transparency standards when using AI in academic research.
- Discover AI-assisted writing and publishing tools that enhance productivity without compromising integrity.
- Build a personalized AI research toolkit tailored to your current and future projects.
SPEAKER:
Dr. Faizan Ali is an Established Professor of Marketing at the J.E. Cairnes School of Business & Economics, University of Galway. His research and teaching lie at the intersection of marketing, consumer behavior, hospitality, and tourism, with a particular focus on the role of emerging technologies such as artificial intelligence, service robots, and generative AI. He has published over 200 peer-reviewed journal articles, authored books and book chapters, and received international recognition as a Highly Cited Researcher. His work has been featured in leading journals across marketing, management, and hospitality, and he currently serves on the editorial boards of several top-tier journals.