KEYNOTE SESSION:

Digital Transformation with a Human Heart: Hospitality Culture in the Age of AI

DESCRIPTION:

As hospitality embraces digital transformation, the challenge is not just adopting AI but doing so without losing the essence of human connection. During this keynote, Dr. Aluri explores how hospitality culture—rooted in empathy, warmth, and personalized care—can serve as a guiding principle for integrating advanced technologies. Learn how to create AI-driven experiences that feel authentic, maintain trust, and elevate customer service while keeping the human heart at the center of innovation.

SPEAKER:

Dr. Ajay Aluri is an Associate Professor in the Hardy Family Hospitality and Tourism Management program at West Virginia University and Founding Director of the Nemacolin Hospitality Innovation and Technology (HIT) Lab. A recognized leader in hospitality technology, he serves on global boards including HFTP and advisory councils for Hospitality Executive, Hospitality Technology, and MURTEC. His research focuses on emerging technologies—AI, automation, AR, and robotics—and their impact on operations and guest experiences. Widely published and honored with numerous awards, Dr. Aluri was named among the Top 100 Most Powerful People in U.S. Hospitality and Top 25 Most Influential Educators by the International Hospitality Institute.