ICCTH Schedule at a Glance
Time Zone: China Standard Time
Tuesday, February 24, 2026
Arrival, Check-In, and Registration
Wednesday, February 25, 2026
08:30 am – 10:00 am: Concurrent Sessions
Session 1.1A – Venue: Room A
| Duration | Title | Authors |
|---|---|---|
| 15 min | Perceived Disclosure Clarity in REDnote Image–Text Posts: A Survey Test of Cognitive–Affective Pathways to Travel Intention | Yujie Zhang, Huawen Shen, & Ruiying Li |
| 15 min | Comparing the Service Satisfaction Levels of AI and Human Customer Service in Hotel Promotional and Enquiry Services | Jun Liu, Ying Wang, Zeting Meng, Ruiping Hou, & Ivan Ka Wai Lai |
| 15 min | Optimization of Platoon-Based Shuttle Bus Operations for Tourism Events | Ryoo Geon Wook, Lee Seong Bhin, & Ko Young Dae |
| 15 min | Strengthening Cross-border Cooperation through the Ladder of Co-production: A Case Study of Tourism Governance between Macao and Hengqin | Xiaoxiao Yu & Iok Teng Esther Kou |
| 15 min | Does Perceived University Support Enhance Students’ Entrepreneurial Intention? Insight from China Hospitality and Tourism University | Wu Chen, Muslim Amin, Theresa Ho Char Fei, & Hajah Dayang Siti Asmahlati Bolkini Haji Ahmad |
| 15 min | Enhancing Agricultural Heritage Protection through Interactive Digital Interpretation | Yi Huang & Jiaying Lyu |
Session 1.1B – Venue: Room B
| Duration | Title | Authors |
|---|---|---|
| 15 min | An Integer Programming Approach to Platooning Tour Vehicles in Multi-Destination Guided Tours | Kim Soo Yeon, Ryu Dae Young, & Ko Young Dae |
| 15 min | Love Lost, Place Hated: The Dark Side of Romantic Conflict in Travel | Juan Tang, Liangliang Zhu, Weiyi Zhang, & Xia Li |
| 15 min | Exploring Spatiotemporal Market Expansion Patterns of Short-Term Rentals Using Machine Learning Approaches | Um Taehyee, Chun Jaeheon, Koo Chulmoo, & Chung Namho |
| 15 min | Co-creating Value with AI: A Mixed-Methods Study on How Generative AI’s Affordances and Perceived Authenticity Shape Tourist Experiences and Loyalty | Zhiheng Shi, Zehua Liu, & Huawen Shen |
| 15 min | Sustainable blue economy towards finance-led tourism growth hypothesis in an R&D-based marine growth model | Yoshihiro Hamaguchi, Siti Marsila Mhd Ruslan, & Anil Kumar |
| 15 min | How Health Cues Shape Food Tourism Intention: A Dual-Value Mediating Mechanism | Shichang Qi & Huawen Shen |
10:00 am – 10:30 am: Coffee Break
10:30 am – 10:45 am: Opening Ceremony
Venue: To be Announced
10:45 am – 12:00 pm: Keynote Sessions
Venue: To be Announced
Speaker: Dr. Ajay Aluri
Title: Digital Transformation with a Human Heart: Hospitality Culture in the Age of AI
Speaker: Dr. Faizan Ali
Title: From Experience Design to Experience Governance in a Technology-Mediated World
12:00 pm – 01:00 pm: Lunch Break (Hosted Lunch)
01:15 pm – 02:30 pm Keynote Panel
Venue: To be Announced
Panelists: To be Announced
Moderator: To be Announced
Title: To be Announced
02:30 pm – 3:00pm: Coffee Break
03:00 pm – 04:30 pm: Concurrent Sessions
Session 1.2A – Venue: Room A
| Duration | Title | Authors |
|---|---|---|
| 15 min | Brand Anthropomorphism and Purchase Intentions in Food Souvenirs: Evidence from Taiwanese Gastronomic Tourism | Giun-Ting Yeh |
| 15 min | Optimizing Return and Pick-up Operations in High-Demand Rental Car Centers Using a Reinforcement Learning–Based Platooning Model of Towing Robots | Shin Sang Woo & Ko Young Dae |
| 15 min | Curing with Code, Healing with Heart: A Dual-Path Model of AI–Human Response Matching in Online Service Recovery | Xia Li, Bohai Wang, Xinyue Zhang, & Juan Tang |
| 15 min | GenAI Service Failure in Tourism: An Expectation–Confirmation Perspective on Value Co-creation and Co-destruction | Iok Teng Esther Kou, Yaqi Wang, & Huawen Shen |
| 15 min | Human-Like AI and Cultural Belonging in Smart Tourism: A Cognitive-Affective Interpretation Framework | Li Sicheng & Wang Jingqi |
| 15 min | From Ingredient Displays to Digital Menus: Local Cultural Logics and the Future of Technology-Mediated Ordering in Qingdao Restaurants | Li Sun, Alice H.Y. Hon, & Markus Schuckert |
Session 1.2B – Venue: Room B
| Duration | Title | Authors |
|---|---|---|
| 15 min | Restorative Quality for National Forest Resorts: A Scale Development | Ying Wang, Jun Liu, Zeting Meng, Ruiping Hou, & Ivan Ka Wai Lai |
| 15 min | Optimal Operation of Autonomous Shuttle Platooning in Large-Scale Tourists | Jo Byeong Ju, Kim Gyu Heon, & Ko Young Dae |
| 15 min | From Loneliness to Solo Travel: A Compensation Model of Perceived AI Companion Affordances | Huawen Shen & Ruiying Li |
| 15 min | The impact of cover image uniqueness on sales performance of group tourism products: Evidence from an online travel platform | Wuhuan Xu & Zhong Yao |
| 15 min | Connected Yet Distant: How perceived cultural distance of inbound tourists in China shapes their psychological distance? | Mingming Tong, Wai Tsz Serene Tse, & Shiwei Shen |
| 15 min | An Efficient Urban Air Mobility Design and Operation for Various Purposes | Han Hye Seon & Song Byung Duk |
Thursday, February 26, 2026
08:30 am – 10:00 am: Concurrent Sessions
Session 2.1A – Venue: Room A
| Duration | Title | Authors |
|---|---|---|
| 15 min | Hotel Staff Scheduling Based on Robot-Human Collaboration | Ko Young Kwan, Ryu Dae Young, & Ko Young Dae |
| 15 min | Bridging Innovation and Heritage: The Role of Technology in Advancing Inclusive Urban Tourism in Hong Kong | King Yip, Ivan Cheung, Natalie Tso, & Chammy Yan-Lam Lau |
| 15 min | Measuring Sociocultural Intangible Assets to Support Destination Competitiveness and Resident Well-Being | Larissa F. Lima-Almeida, Rui Augusto da Costa, & Adriana F. Chim-Miki |
| 15 min | From Ritual to Resource: The Tongzi “Village Gala” as Cultural Capital in China’s Rural Revitalization | Tang Chao & Zhihong Cao |
| 15 min | The Role of Perceived Restorativeness in Linking Mindfulness to Quality of Life: Evidence from Nature-Based Restorative Experiences | Xuruizi Sun, Beng Kok Goh, Shuai Bian, Mingxuan Fan, & Jinok Susanna Kim |
| 15 min | Title | -Author |
Session 2.1B – Venue: Room B
| Duration | Title | Authors |
|---|---|---|
| 15 min | The influencing mechanism of AI streamers’ multi-dimensional experience on user’s continued use intention | Huawen Shen, Haoze Li, & Daisy X. F. Fan |
| 15 min | Affective Value in Human-AI Interaction with AI Companions: Scale Development and Its Role in Emotional Dependence | Liping Wu, Huawen Shen, & Huiya Zhang |
| 15 min | Reevaluating green motivation and environmental consciousness: The application of confirmatory composite analysis (CCA) | Joseph Lok-Man Lee, Chammy Yan-Lam Lau, Calvin Wah-On Cheng, Simon Sheung-Man Yuen, Helen Shun-Mun Wong, & Mei-Yin Chan |
| 15 min | The Impact of Emotional Identification on Consumer Behavior of Blind-Box Buyers Based on Symbolic Consumption Theory | Miaoqing Tian, Qianbei Yang, & Xi Wang |
| 15 min | From Instantaneous Contact to Brand Recognition: How AI-Driven Service Robots Shape Exhibition Attachment and Brand Loyalty | Mingguang Liu, Liangpeng Ren (Eve), Aodong Xia, Zhuoxuan Fu, & Jingna Wang |
| 15 min | Title | -Author |
10:00 am – 10:30 am: Coffee Break
10:30 am – 12:00 pm: Keynote Sessions
Venue: To be Announced
Speaker: Dr. Lingyun Zhang
Title: Model Reconstruction and Innovative Development of Rural Economic Revitalization Driven by Art in China —Taking the Yi River Area as a Case
Speaker: Dr. Chengzhong Wu
Title: Suggestions to China’s National “15th Five-Year” Cultural and Tourism Development Plan
12:00 pm – 01:00 pm: Lunch Break (Hosted Lunch)
01:15 pm – 03:00 pm: Concurrent Sessions
Session 2.2A – Venue: Room A
| Duration | Title | Authors |
|---|---|---|
| 15 min | Affective Geographies of Nostalgia: Inner Child Healing in Chinese Domestic Tourism | Jacqueline Chan, Chammy Lau, & Amy Liu |
| 15 min | Integrating Theme-Based Tourism with Smart Digital Platforms for Hong Kong’s Destination | Maureen Mai Ling Chan |
| 15 min | Exploring the Path to Brand Equity Construction for Taiwan’s Organic Agritourism Destinations with Experiential Marketing and Attachment as Core Variables | Dan Wang, Xiaoli Cheng, & Mengyuan Cheng |
| 15 min | Bridging Asia-Pacific Hospitality Talent Gaps: AI-Assisted Writing’s Mediating Role in International Mobility Readiness | Tzu Lan Tseng, Yi Ying Tsai, Yuan Ju, & Li-Na Li |
| 15 min | Unpacking the Role of Nostalgia Emotions in Historical Theme Parks: The Perspective of Cultural Scene Theory | Xiaochong Han & Bingna Lin |
| 15 min | Research on the Formation Mechanism of Residents’ Support for Tourism in Ethnic Villages from the Perspective of Dual Rationality | Xue Qin, Jiaying Lyu, Shun Ye, & Zhengsheng Ye |
Session 2.2B – Venue: Room B
| Duration | Title | Authors |
|---|---|---|
| 15 min | Investigating the influence of legalizing ride hailing service on tourism in Macau | Timothy Fung & Chammy Yan-Lam Lau |
| 15 min | Green Energy-Enabled Smart Tourism: shaping the future of cultural experiences in Hong Kong | Yu Siu Man & Chammy Yan-Lam Lau |
| 15 min | The Revisit Intention of Gen-Z Tourists at Intangible Cultural Heritage Sites | Zixuan Tang & Yang Zhou |
| 15 min | Creative Tourism as a Territorial Development Platform | Larissa F. Lima-Almeida, Rui Augusto da Costa, & Adriana F. Chim-Miki |
| 15 min | Is AI agent an effective tool for inspiring tourists’ continuance intention towards a destination? | Rong Yan, Si Zhang, & Hanqin Qiu |
| 15 min | The Influence of Tourist-Generated Social Media Content on the Intention to Revisit Macau | Mingxuan Fan, Xuruizi Sun, Shifan Tong, & Jinok Susanna Kim |
03:00 pm – 03:30 pm: Coffee Break
03:30 pm – 04:30 pm: Keynote Sessions
Venue: To be Announced
Speaker: Dr. Carson Lewis Jenkins
Title: Global Trends Influencing Destination Management in the Tourism, Hospitality, and Cultural Sectors
04:30 pm – 05:30 pm: Concurrent Sessions
Session 2.3A – Venue: Room A
| Duration | Title | Authors |
|---|---|---|
| 15 min | A Government-led Co-creation Model in Heritage Tourism Sites: The Case of the Liangzhu Heritage Site in China | Hangjun Zhang, Jing (Bill) Xu, Ling Ding, Hanqin Qiu, & Bin Zhu |
| 15 min | Cultural Capital, Entrepreneurial Passion, and Performance in Cultural and Tourism Marketplaces | Jiaying Lyu, Yi Huang, Zhenxing (Eddie) Mao, Xueyu Wang, & Xue Qin |
| 15 min | From Being Told to Go to Choosing to Go: Understanding Revisit Intention in Red Tourism | Shuai Bian, Shifan Tong, Xuruizi Sun, & Jinok Susanna Kim |
| 15 min | Need Drift and Entropy Reduction in Tourism | Wanmei He & Huawen Shen |
Session 2.3B – Venue: Room B
| Duration | Title | Authors |
|---|---|---|
| 15 min | Explore the Factors Influencing Career Decision: The Role of Artificial Intelligence and Problem-Based Learning | Xitong Zhang |
| 15 min | Aimless or Purposeful: How Do AI Tour Guide Systems Enhance Visitors’ Well-Being in Museums? | Zhuo Li (Catherine), Hionam IO (Helmond), Lianping Ren (Eve), & Ruihui Pu (Allan) |
| 15 min | Phub or Hub: Exploring AR-Empowered Tourism Experience on Visitor Engagement in Cultural Heritage Settings – The Moderating Role of AI Trust | Yonghui Gu, Daisy X. F. Fan, & Huawen Shen |
| 15 min | Title | -Author |
06:30 pm – 09:00 pm: Gala Dinner (Hosted Dinner and Awards Ceremony)
Venue: To be Announced
Friday, February 27, 2026
10:00 am – 12:00 pm: Workshop
Online Link: To be announced
Speaker: Dr. Faizan Ali
Title: The Use of Generative AI in Research Paper
Saturday, February 28, 2026 (Online Sessions)
08:30 am – 10:00 am: Online Concurrent Sessions
Session 3.1A
| Duration | Title | Authors |
|---|---|---|
| 15 min | Virtual Reality to Connect with the Cultural Heritage of Downtown Ciudad Juárez, Mexico | Manuel Ramón González Herrera |
| 15 min | From Sustainability Rhetoric to Local Impact: How Green Tourism Entrepreneurship Translates Environmental Values into Community-Level Outcomes | Claudia De Luca, Sheila Capodanno, & Syed Mahmood Ahmed |
| 15 min | “Only the bed was good” – Good or Not Good?: Decomposing Hospitality User-Generated Content Sentiment Using TF IDF – Ridge Regression | Minh-Tri Ha, Hoang-Khoi Nguyen, & Thai-Ha Luong |
| 15 min | The Present E+ Innovation of “New Crystal Palace” – the Exhibition Design Management of Zhuhai International Convention and Exhibition Center of MICE Industry | Purrie Pui Yee Ng |
| 15 min | Digital Leadership and Smart Cultural Tourism: A Mini Systematic Literature Review and Conceptual Framework | Ardin Sianipar, Diena Mutiara Lemy, & Widya Angelia |
| 15 min | Redefining smart events: A digital governance approach | Zhe Chen, Jiaying Lyu, Jian Li, Lizhi Yang, & Huan Huang |
Session 3.1B
| Duration | Title | Authors |
|---|---|---|
| 15 min | Too Crowded to Visit? Perceived Crowding and VR Adoption Intention in Tourism | Yufeng Yong & Henrique Fatima Boyol Ngan |
| 15 min | Career Adaptability, Task–Technology Fit, and AI Career Readiness: A Cross-National Study of Hospitality and Tourism Students in Korea and China | Jihyeon Park, Cho Tin Tun Kirkpatrick, & Solbi Lee |
| 15 min | Value Co-Creation and Well-Being in Unmanned Smart Hotels: How Perceived Benefits Shape Behavioral Intentions | Stephanie Hui-Wen Chuah & Zhuoma Yan |
| 15 min | Enhancing Tourist Satisfaction in Rural Tourism Homestays: An IPA-SEM Analysis of Perceived Quality and Value | Sui Hai Juan |
| 15 min | Understanding Tourism Development Support through Community Resources: A Common-Pool Resource Approach | Shuai Bian, Beng Kok Goh, Xuruizi Sun, & Jinok Susanna Kim |
| 15 min | Digital Narratives and Destination Branding in Cross-Border Cultural Heritage: A Multi-Dimensional Mechanism of the Austronesian Cultural Community at the Keqiutou Site | Jianfeng Zhang, Chen Li, & Zhu Heng |
Session 3.1C
| Duration | Title | Authors |
|---|---|---|
| 15 min | Sipping Southern US History: Muscadine Wine in Culture and Heritage Tourism | Asli D.A. Tasci & Robin M. Back |
| 15 min | Venue Selection Dynamics Among Indian American Couples: A Mixed Method Analysis of Cultural and Logistical Determinants | Manasvi Sushil Khandelwal & Soyoung Boo |
| 15 min | Potential Investors’ Inability to Invest in the Tourism Industry due to High Interest Rates: A Case Study of Belize | Cindy Thompson, Dalwin Lewis, & Froylan Gilharry |
| 15 min | Hosts’ Facial Affinity in Peer-to-Peer Platforms: Scale Development and Validation | Dongzhi Chen |
| 15 min | Innovative Utilization of Cultural Tourism in Industrial Heritage Sites to Promote Intergenerational Integration | Qinze Miao, Yi Huang, Dechun Yang, & Jiaying Lyu |
| 15 min | Understanding Digital Minimalism in Tourism | Wenjia Ruan & Qi Lian |
10:30 am – 12:00 pm: Online Concurrent Sessions
Session 3.2A
| Duration | Title | Authors |
|---|---|---|
| 15 min | Scale Development And Validation for Measuring Cultural Symbolic Experiences in Spiritual Wellness Tourism Destinations | Sinh Duc Hoang & Minh-Tri Ha |
| 15 min | Local Cultural Consumption and The Diffusion of AI in Museums: Focus on Cultural Tourism in Two of Vietnam’s Megacities | Thy Thi Bao Huynh, Han Nu Ngoc Ton, Vinh Viet Nguyen, & Tan Duy Le |
| 15 min | The Influence of Cultural Sustainability Practices on Hospitality & Tourism Management: Empirical Study from Developing Countries | Kaneez Selim & Syed Mahmood Ahmed |
| 15 min | The Impact of Smart Tourism Applications, Experiential Value, and Customer Satisfaction on Tourists’ Loyalty in Five-Star Hotels: Evidence from an Emerging Country | Thang Quyet Nguyen & Hoa Nguyen Thi Thu |
| 15 min | A Knowledge Graph-Driven Approach to Mitigate Over-tourism | Jun Xu, Huabiao Li, Biaoan Shan, Hui Zhang, Lichen Zheng, & Jialu Gong |
| 15 min | The Reshaping of the Boundaries of “Home”: A Study on Stakeholders’ Perceptions of the Impacts of Community Homestays | Chen Zhao & Meng Wu |
Session 3.2B
| Duration | Title | Authors |
|---|---|---|
| 15 min | Gurdwara Darbar Sahib: Exploring the Impact of Religious Tourism on Sustainable Economic Growth in Pakistan | Neelam Bano, Javeria Tariq Malik, & Zubair Arshad |
| 15 min | Signaling Value of Tiered Green Certification: How It Shapes Hotel Pricing on OTA Platforms | Binglin (Martin) Tang, Suk Ha Grace Chan, Zhiwen Song, & Yuxin Jiang |
| 15 min | Negative AI Perception and AI Resistance Behaviors in Accommodation Services: An Integrated Conceptual Model and Content Validity Evidence | Ha Thi Nguyen & Thang Quyet Nguyen |
| 15 min | When Do Exhibitions Drive Urban Economic Growth? Digitalization and the Uneven Returns of Exhibition-Led Development | Huan Huang, Jiaying Lyu, Zhe Chen, & Asif Khan |
| 15 min | Telling heritage story through micro-dramas: The impact of heritage destinations’ narrative marketing features on social media users’ behavioral intentions | Mei-Yu Wang, Zhong-Qiang Xu, Xing-Mei Wu, & Chan Li |
| 15 min | Stimulating Visit Intention through Smart Tourism Technologies: Mediating Role of Cultural Authenticity and Tourism Engagement | Sundas Hanif, Shaher Yar Khan, & Rab Nawaz Lodhi |
01:00 pm – 02:30 pm Online Concurrent Sessions
Session 3.3A
| Duration | Title | Authors |
|---|---|---|
| 15 min | Where OUV Meets UGC: Co-Creating Heritage Meaning Across Countries | Edina Ajanovic, Daler Abdurashid, Amra Kojic, Büşra Hepokur, Ezgi Dağdelen, Milica Karavla, & Yunus Özkamali |
| 15 min | Mining Digital Footprints for Strategic Resilience: Capturing Cross-Cultural Customer Value Amidst Macro-Environmental Uncertainty | Thai-Ha Luong, Minh-Tri Ha, & Hoang-Khoi Nguyen |
| 15 min | Developing a Service Quality Scale for Medical Tourism: An Exploratory Factor Analysis of International Patient Perceptions | Joyce Abey Koshy & Prem Kumar |
| 15 min | How servant leadership fosters radical innovation in hotels via increasing internal communication flow: Is this effect greater in family-owned hotels? | Pablo Ruiz Palomino, Ricardo Martinez Cañas, Jorge Linuesa Langreo, & M. Angeles García Haro |
| 15 min | Digital Transformation in Gastronomy Education: Student Acceptance and Use of Generative Artificial Intelligence | Gulsun Yildirim & Nurgul Omput |
| 15 min | Sustainable Tourism Value Co-Creation and Place Attachment: The Mediating Role of Emotional Solidarity and Cultural Attachment | Dan Wang, Xiaoli Cheng, & Binglin (Martin) Tang |
Session 3.3B
| Duration | Title | Authors |
|---|---|---|
| 15 min | The Invisible Chefs: How Automation is Changing the Role of Kitchen Staff Behind the Scenes | Kurtuluş Özbaşar |
| 15 min | The Influence of Values on Personal Norms Toward Sustainable Tourism Behaviour | Yana Yugay, Karim Anelya, Ni Albina, & Zholdasbayev Madiyar |
| 15 min | Adaptive Overtourism Governance Through a Destination Immune System | Francisco J. Navarro-Meneses |
| 15 min | Exploring AI Personalization, Trust, and Loyalty in Tourism | Bendjedid Rachad Sanoussi, Omar Benjelloun Andaloussi, & Mohamed Amine Marhraoui |
| 15 min | Determinants of Training Needs in Hospitality: The Role of Job Satisfaction and Employee Performance | Surbhi Sood & Gitika Nagrath |
| 15 min | Title | -Author |
Session 3.3C
| Duration | Title | Authors |
|---|---|---|
| 15 min | From the “Cultural Tourism Green Code” to Digital Governance: A Communication Analysis of Museum Reservation Systems in China | Yangli Gu & Wenjia Ruan |
| 15 min | Developing Halal-Conscious UNESCO Global Geoparks: A Strategic Framework for Market Diversification through Cross-Cultural Services | Bahram Nekouie Sadry |
| 15 min | Re-imagining the Mutual Gaze: A Netnographic Inquiry into Ethnocultural Empathy and Tourism Experiences in Culturally Distant Destinations | Hatice Karakaş & Beykan Çizel |
| 15 min | Cultural Economy and Global Power: Macau as a Hybrid Case | Özlem Küçük & Çihan Çobanoğlu |
| 15 min | A Study on the Antecedent Conditions and Configurational Paths of Tourists’ Willingness to Use Service Robots: A Fuzzy-Set Qualitative Comparative Analysis | Guanghui Qiao, Zhilong Shao, Yanzhe Sun, & Jialin Gu |
| 15 min | Title | -Author |