Schedule

All times are in Thailand Time (GMT+7). Click a day to jump to its full program.

November 4, 2026Pre-Conference Day 1Arrival in BangkokRegistrationNovember 5, 2026Pre-Conference Day 2Pre-Conference WorkshopNovember 6, 2026Conference Day 1Keynote PanelConcurrent SessionsNovember 7, 2026Conference Day 2Keynote PanelConcurrent SessionsNovember 8, 2026Post-Conference DayEducational/Cultural TourNovember 9, 2026Online ConferenceOnline Concurrent Sessions
Wednesday, November 4, 2026
Pre-Conference Day 1Bangkok, Thailand
All day
Arrival in Bangkok, Thailand

Delegates arrive and check in ahead of the opening day.

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Thursday, November 5, 2026
Pre-Conference Day 2Venue: Srinakharinwirot University
08:30 am– 09:00 am
Coffee Break

Refreshments and Networking · Room: TBA

09:00 am– 12:00 pm
Pre-Conference Workshop 1

Speaker: Prof. Faizan Ali · Room: TBA

AI in Tourism and Hospitality Research

Workshop details

12:00 pm– 01:00 pm
Lunch Break

Hosted Lunch · Room: TBA

01:00 pm– 04:00 pm
Pre-Conference Workshop 2

Speaker: Dr. Syed Haider Ali Shah · Room: TBA

AI-Assisted Theory Building: From Research Question to Conceptual Framework and Hypotheses

Workshop details

04:00 pm– 05:00 pm
Pre-Conference Workshop 3

Speaker: Dr. Dan Musinguzi · Room: TBA

How to Secure Fully Funded PhD Scholarships Using the WISP Framework

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Friday, November 6, 2026
Conference Day 1Venue: The Ambassador Hotel
08:30 am– 10:00 am
Concurrent Sessions
Session 1.1A
Session Chair: Dr. Morakot Ditta-Apichai
Room: TBA
Format: 15 min. per presentation
  1. ESG in a Community-Based Tourism Enterprise: A Case Study of Koh Mak, Phatthalung, ThailandMorakot Ditta-Apichai & Sunsanee Wongsawat
  2. Balancing Heritage Site Preservation and Tourism Promotion in Thulamela Local Municipality, Limpopo Province, South AfricaMukondeleli Manuga-Radzilani & Happiness Nkosi
  3. E-Service Quality and Guest Satisfaction in Digital Room Service: Examining the Moderating Role of System Reliability in Five-Star HotelsMitchell Archico Affandi, Karina Jahja, Shanika Rohendi, & Agung Gita Subakti
  4. Vēlana-kaṇṇi: A Historical and Cultural Exploration of Maritime Trade, Colonial Encounter, and Syncretic Catholicism in South IndiaAlvin S. Sebastian
  5. Exploring the Chocolate Hills in the Philippines: A Premier Tourist Attraction Towards the ESG Sustainable Tourism FrameworkRamil Alfeche Ravanes
  6. When Service Failures Become Scandals: Recovery Justice, Platform Trust, and Continuance Intention in Digital Food DeliverySulaiman Ali, Ahmad Nizam, Zuniar, & Muslim Amin
Session 1.1B
Session Chair: Dr. Daniela Angelina Jelinčić
Room: TBA
Format: 15 min. per presentation
  1. The Influence of Service Efficiency and Perceived Innovativeness of Smart Baristas System on Customer Experiences in Five-Star HotelI Gede Putu Raka Satyadharma, Nicholas Wijaya, & Agung Gita Subakti
  2. Seeking Pleasure or Meaning? Hedonic and Eudaimonic Motivational Profiles Across Cultural AttractionsMarta Šveb Dragija & Daniela Angelina Jelinčić
  3. Opening an Uncertain Past: How Evidence Disclosure and Reconstruction-Hypothesis Plurality Shape Visitor Trust and Participation in AI-Mediated Digital Heritage ReconstructionHuiya Zhang & Liping Wu
  4. Community Museums as Catalysts for Urban MICE Tourism: Evidence from Sanfang Qixiang, ChinaXintong Yan, Huawen Shen, Ho-Kai Chan, Yincheng Lin, & Fenge Mo
  5. Power Supply Disruption, Entrepreneurial Resilience and the Sustainability of Guesthouses in South Africa: A Scoping Literature ReviewKabelo Modikwe, Rosa-Anne Naude-Potgieter, & Jacqueline Mngwane
  6. Localizing the SDGs with Sustainable Tourism Goals: Integrating IPA-SEM Study of Residents’ Perceptions in Chiang Khan, ThailandSupaporn Prasongthan & Jariya Supun
10:00 am– 10:30 am
Coffee Break

Refreshments and Networking · Room: TBA

10:30 am– 12:00 pm
Keynote Panel 1

Moderator: TBA · Panelists: TBA · Room: TBA

Panel topic to be announced

12:00 pm– 01:00 pm
Lunch Break

Hosted Lunch · Room: TBA

01:00 pm– 02:30 pm
Concurrent Sessions
Session 1.2A
Session Chair: Dr. Janet Chang
Room: TBA
Format: 15 min. per presentation
  1. Service Innovation and Customer Satisfaction in Smart Hotels in ChinaZhengrui Li, Xintong Yan, Yincheng Lin, & Ho-Kai Chan
  2. Beyond Compliance: Barriers to Digital Technology Adoption amongst Limited Payout Machine Tourism SMMEs in South AfricaRosa Naudé-Potgieter, Lisa Welthagen, & Portia Sifolo
  3. How Customer Experience Drives Recommendation Intentions via Affective Responses in Robotic Theme Restaurants: A Scale Development and Mediation StudyYipu Zhang
  4. Leveraging Gastrodiplomacy and Gastronomy Tourism: A Case Study of St. LuciaJanet Chang & Nyhymn Terrance
  5. Quantifying Global Tourism Attractiveness: A Dual Econometric and Ensemble Learning FrameworkNando Verelst, Pablo A. Henríquez, & Ramiro Saltos
  6. Beyond the Marketplace: Food Festivals as Episodic Third PlacesKarun Worrawitwan & Ratsamee Ajchariyapaisankul
Session 1.2B
Session Chair: Dr. Miju Choi
Room: TBA
Format: 15 min. per presentation
  1. From In-Game Historical Understanding to Heritage Visit Intention: The Formation, Congruence, and Consequences of Dual-Context Perceived Historical DepthZhiheng Shi & Huawen Shen
  2. Entrepreneurial Intention among Hospitality and Tourism Students in China: The Roles of University Support and Positive Psychological CapitalWu Chen, Theresa Char Fei Ho, Siti Asmahlati Bolkini Ahmad, Qingxia Yang, & Muslim Amin
  3. Representing Home or Curating Intrusion? Residents’ Dual Appraisals of Platform-Curated Citywalk Routes in ChinaLu Yang, Jing (Bill) Xu, & Shuang Liu
  4. Whose Data, Whose Risk? How GenAI Use Context and Data Sensitivity Shape Trust in AI-Assisted Travel PlanningYoungjoon Choi, Miju Choi, & Dongoh Joo
  5. From Automation to Collaboration: A Human-in-the-Loop Framework for AI Adoption to Reduce Food Waste in HospitalityPavel Merinov, Claudia Cozzio, & Massimo Morellato (Presented by Oswin Maurer)
  6. The Influence of Green Airline Image on Green Purchase Intention: The Mediating Role of Green Perceived Value Among Thai PassengersSuraporn Mulkunee, Tanakorn Sritonchai, Kewalee Krasantikul, & Krittika Kunupakan
Session 1.2C
Session Chair: Dr. Kund Florian
Room: TBA
Format: 15 min. per presentation
  1. The Influence on Local Gastronomy of the Michelin Guide Assessment Criteria: A Case study in Phuket Old Town, ThailandNattawat Phongphet, Thirachaya Chaigasem, & Krittika Kunupakan
  2. News Media Coverage of Sustainable Tourism Policy: A Systematic Review and Thematic AnalysisTran Thi Tuyet & Nguyen Thi Thanh Huyen
  3. Application of Virtual Reality and Augmented Reality in Cultural Tourism: Prospects to Build Immersive Heritage Experiences in Ladakh, IndiaMohd Rafee & Saket Kushwaha
  4. What Does Transformative Tourism Transform? Coherence, Purpose, and Significance as Differentiated Outcomes of TravelKund Florian
  5. Paws for Peace: A Neo-Animistic Turn in Religious Travel and Peacebuilding Through Interspecies Ethics and Ecological AdvocacyEunice Tan & Aji Divakar
  6. A Transformative Event Experience: Insight From Hallmark Event Attendee's PerspectiveSaranya Sriwanna & Supawat Meeprom
02:30 pm– 03:00 pm
Coffee Break

Refreshments and Networking · Room: TBA

03:00 pm– 04:30 pm
Keynote Panel 2

Moderator: TBA · Panelists: TBA · Room: TBA

Panel topic to be announced

04:30 pm– 06:00 pm
Concurrent Sessions
Session 1.3A
Session Chair: Dr. Oswin Maurer
Room: TBA
Format: 15 min. per presentation
  1. Inspired yet Overloaded: How the Content Richness of Tourism Short Videos Shapes Travel IntentionMu Lingtong, Li Jiajunqi, Chen Ming, & Yang Shuang
  2. Configurations for Successful Artificial Intelligence Adoption in Hospitality: Evidence From a fsQCA Analysis of Managerial PerceptionsOswin Maurer, Claudia Cozzio, Francisco Santos Arteaga, & Ajay Khatter
  3. A Study on Misbehavior Imposed by Customers on Service Robots in the Context of Tourism and HospitalityYi Wei & Jing (Bill) Xu
  4. Beyond Sightseeing: From Transient Gaze to Participatory Living Heritage TourismRamesh Khanal
  5. Awakening Moral Emotions in Red Tourism: A Mixed-Methods Study of VR Authenticity and Memory at Commander CaveThy Thi Bao Huynh, Han Nu Ngoc Ton, & Vinh Viet Nguyen
  6. Digital Cultural Branding to Financial Resilience: A Systematic Literature Review of the Marketing–Finance Interface in Tourism MSMEsThamrin Sauti & Sonya Putri
Session 1.3B
Session Chair: Dr. Minako Okada
Room: TBA
Format: 15 min. per presentation
  1. A Study on Spectators' Post-Event Tourism Intentions in the Host Region of a China Basketball LeagueJikun Xu, Xintong Yan, Ho-Kai Chan, & Yangyun Wei
  2. AI and the Self: Identity, Trust, and Behavioral Intentions in Regenerative TourismQue-Nhu Duong & Ja-Shen Chen
  3. From Psychological Deficiencies to Revisit Intention: A Cognition–Affect–Conation Model of Temple TourismRuiying Li, Huawen Shen, & Yujie Zhang
  4. Religious Heritage Values for Sustainable Cultural Tourism: Evidence from the Worship of Thien Hau Holy Mother at Tue Thanh Assembly Hall, Ho Chi Minh City, VietnamThi Tra Nhi Dinh, The Bao Dung, & Ngoc Tuong Vy Le
  5. Cawan ke Mangkuk? Sensory Cues, Perceived Authenticity, Emotional Attachment and Brand Loyalty Among Local Coffee Shop Patrons in MalaysiaNur Aliah Mansor, Cik Nur Aliah Binti Mansor, & Mohd Salehuddin Mohd Zahari
  6. Regenerative Tourism for Destination Wellbeing – A Nature Positive PerspectiveKumi Kato & Minako Okada
Session 1.3C
Session Chair: Dr. Marie Joy Q. Elomina
Room: TBA
Format: 15 min. per presentation
  1. Developing a Community-Based Tourism (CBT) Paradigm: A Comparative and Contextual Approach from Laguna, Philippines and ThailandMarie Joy Q. Elomina, Donna A. Esguerra, Christine Cecille O. Fermin-Raby, Prapon Leksuma, Pimchanok Mulit, & Nilubon Kongprem
  2. Beyond Transit: Service Transformation Toward a Hospitality Gateway at an Indonesian Maritime Passenger TerminalRafika Aulia Hasibuan
  3. Thematic Domains of the Ritual-Performance Experience: A Text Mining Study Based on International Visitor ReviewsDeniz Karagöz & Semra Günay
  4. Receiving or Exploring? The Double-Edged Effects of Digital Museum Guides on Visitor ExperienceYi Huang & Jiaying Lyu
  5. Bibliometric Analysis of Package Tour Research on Web of Science and Scopus DatabasesUmut Kadir Oguz, Seza Zerman, Chompupor Philaiwan, Erose Sthapit, & Samet Gokkaya
  6. Beyond the Moment: Temporal Dynamics of Creative Experience and Behavioural Intention in Creative TourismYi-Ju Lee

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Saturday, November 7, 2026
Conference Day 2Venue: The Ambassador Hotel
08:30 am– 10:00 am
Concurrent Sessions
Session 2.1A
Session Chair: Dr. Han Nu Ngoc Ton
Room: TBA
Format: 15 min. per presentation
  1. Defining the Future through Regeneration and Sustainability: The Role of Sustainable Intelligence in Museum Tourism Management, Case Study in VietnamThy Thi Bao Huynh, Han Nu Ngoc Ton, & Doan Thi Trang
  2. From Online Information to Offline Encounters: How Ambiguity Confusion Shapes Destination ImageHuawen Shen, Shuhan Deng, & Yaning Shi
  3. From Ambiguity to Action: A Sensemaking Process Model of AI Adoption and Digital TransformationQue-Nhu Duong, Tan-Manh Tran, & Ja-Shen Chen
  4. Beyond Repeat Visitation: Event Advocacy Capital as a Network Mechanism for Festival SustainabilityGift Muresherwa
  5. The Double-Edged Effects of Entrepreneurial Narrative on Corporate Social Responsibility Behavior of Small Accommodation BusinessesXue Qin, Naipeng (Tom) Bu, Shun Ye, & Xiaoqing Wang
Session 2.1B
Session Chair: Dr. Priscilla N Rozario
Room: TBA
Format: 15 min. per presentation
  1. How Older Tourists Co-create Value in Digital Services: Dual Resource Pathways and Age HeterogeneityYao Li, Jiaying Lyu, & Yi Huang
  2. Reimagining Hampi as a Living Heritage Landscape: Community-Centred Governance for Sustainable Cultural TourismPriscilla N Rozario
  3. Whose Story Is It? AI-Mediated Cultural Brokerage, Community Co-Creation, and Heritage-Supportive Tourist BehaviourJing Yang & Asif Khan
  4. Kwentong Kutsero (Stories of the Horse-Drawn Carriage Drivers): Traditional Transport Livelihood’s Everyday Encounter with ModernizationMarianne Carel V. Bitancor, Chelzea Raven G. Cariño, & Weena G. Francor
  5. Beyond Manufacturing: Integrating Cultural Heritage and Experiential Tourism into a Sustainable Business Model—Evidence from a Vietnamese Agarwood EnterpriseVu Kim Dung
Session 2.1C
Session Chair: Dr. Syed Haider Ali Shah
Room: TBA
Format: 15 min. per presentation
  1. Digital Transformation Capability and Sustainable Hotel Performance: The Sequential Roles of Circular Economy, Green Knowledge Integration, and Eco-Innovation and the Boundary Role of Data-Driven CultureSyed Haider Ali Shah, Yagiz Efe Bulbul, & Abdurrahim Hocagil
  2. Application of Artificial Intelligence in Tourism Development: A Scientometric ReviewDilip Kumar, Abhinav Kumar Shandilya, & Sushil Kumar
  3. Public Services under Tourism Pressure: User-Specific Psychological Translation and Situated Service RealizationWenjing Cui, Huawen Shen, Haibo Lin, Yuting Chen, & Xinying Wu
  4. From Movement to Lingering: Affective Atmospheres in Urban Public SpacesRong Yan & Jiaying Lyu
10:00 am– 10:30 am
Coffee Break

Refreshments and Networking · Room: TBA

10:30 am– 12:00 pm
Keynote Panel 3

Moderator: TBA · Panelists: TBA · Room: TBA

Panel topic to be announced

12:00 pm– 01:00 pm
Lunch Break

Hosted Lunch · Room: TBA

01:00 pm– 02:30 pm
Concurrent Sessions
Session 2.2A
Session Chair: Dr. Can Zeng
Room: TBA
Format: 15 min. per presentation
  1. Technology and Innovation in Tourism: Enhancing Destination Competitiveness Through Digital TransformationNkosingiphile Trevor Mchunu
  2. Multistakeholder Interactive Governance and Policymaking in Sustainable Tourism Designated Areas: Critical Reflections from ThailandKaewta Muangasame & Eunice Tan
  3. Higher Education in Post-COVID-19: The Transformation of Tourism Work-Integrated Learning Programmes in Universities in South AfricaMunnir Shaw
  4. "Symbolic Integration" versus "Craft-Based Synthesis": A Comparative Study of How Hybridization Strategies in Intangible Cultural Heritage Products Shape Purchase IntentionCan Zeng, Tingzhu Zhang, & Xi Li
  5. Chinganchira Temple as a Living Cultural Heritage and Sacred Nature Space in Kollengode, KeralaShabu A S & Rajashree
Session 2.2B
Session Chair: Dr. Raksmey Sann
Room: TBA
Format: 15 min. per presentation
  1. Visible but Less Meaningful? The Algorithmic Cultural Legibility Paradox in Social Media–Driven Cultural TourismBrian Mabuyana
  2. From User Experience to Trust: Generation Z's Evaluation of Airline AI Chatbots for Flight-Issue ResolutionRaksmey Sann, Anuthida Kaewkoon, Sunattra Wongsuriya, & Rungrod Trigitgoson
  3. Digital Transformation and Tourism Competitiveness in Southern Africa: A Systematic Review and Bibliometric AnalysisKudzai Norman Ushamba
  4. Evaluating Spatio-Behavioral Performance of Urban Tourism Services: The Role of Accessibility–Use Alignment in Data-Driven PlanningAsif Khan, Jiaying Lyu, Canghong Jin, & Xiaoliang Wang
  5. Productivity Dynamics in Omani Hotels: Evidence from the Malmquist Productivity Index and Implications for Sustainable TourismSultan Al Harrasi & Amar Oukil
  6. Artificial Intelligence and Gastronomy Tourism: Personalising Culinary Experiences through Generative AIPhilaiwan Chompupor, Supap Nonthasan, Thorung Pranin, Jidapar Pakkhemayang, Umut Kadir Oğuz, & Seza Zerman
Session 2.2C
Session Chair: Dr. Deniz Karagöz
Room: TBA
Format: 15 min. per presentation
  1. From Environmental Distress to Collective Action: The Relationships among Solastalgia, Communal Solidarity, and Environmental Self-EfficacyDeniz Karagöz & Arzu Toker
  2. Community-Led Sustainable Tourism within OECMs: Enhancing Visitor Engagement and Conservation Outcomes in Asia's Protected LandscapesHuwen Liu, Qitan Duan, & Lingqiang Zhou
  3. Hotels Are Buying AI to Cut Food Waste: Where Is the Evidence?Tugce Uner & Alperen Sahin
  4. A Pair of New Legs: Understanding Exoskeleton-Assisted Tourist Experiences through Mountain TourismChengkai Yang, Lianping Ren, & Yanlin Song
  5. The Impact of Travel Experience on Individual Depressive Symptom SeverityLiang Wang & Yingxue Wu
02:30 pm– 03:00 pm
Coffee Break

Refreshments and Networking · Room: TBA

03:00 pm– 04:30 pm
Keynote Panel 4

Moderator: TBA · Panelists: TBA · Room: TBA

Panel topic to be announced

04:30 pm– 06:00 pm
Concurrent Sessions
Session 2.3A
Session Chair: Dr. Nour Eddine Nachouane
Room: TBA
Format: 15 min. per presentation
  1. Assessment of the Operations and Management of Ecotourism Site in Buhay Forest in Magallanes, Cavite, PhilippinesDimple C. Sumalinog & Frechie Belle O. Lo
  2. A Model for Digital Transformation Among Small, Medium, and Micro Tourism Enterprises in the Garden Route, South AfricaMkateko Shivambu
  3. Cultural Heritage as a Lever for Territorial Development: Perspectives from the Al Haouz Region after the EarthquakeNour Eddine Nachouane
  4. Investigating the Determinants of Tourists’ Digital Response in the Kingdom of Saudi Arabia: e-WOM and Customer Loyalty in Digital Tourism MarketingMohammed Ismail Alameer, Sharizal Hashim, Sarah A Alameer, & Muslim Amin
  5. Psychological Restoration in Destination Wellness Retreats: The Mediating Role of Perceived Wellness BenefitsZhang Yan, Huawen Shen, & Liu Wen Xuan
  6. Structural Equation Model of Relationships between Wellness on a Plate, Memorable Experiences, and Perceived Value among Millennial Tourists in Phuket, ThailandSuwadee Bunmajarinon & Benjamaporn Chumnanchar
Session 2.3B
Session Chair: Dr. Josephus B. Cayabyab
Room: TBA
Format: 15 min. per presentation
  1. The Museum Economy and Tourism Consumption: Scale, Pathways, and Composition in Cultural TourismJiaying Lyu, Asif Khan, Huan Huang, & Sughra Bibi
  2. Evaluating the Local Practicum Experience on Career Intentions and Retention Within the Philippine Tourism IndustryKristine F. Sabordo-Dalisay & Josephus B. Cayabyab
  3. How Museum Interpretation Translates into Cultural-Creative Consumption: Experiential Routes and Cultural Connection MechanismsLi Yingli, Zhang Xiangyang, Dai Xiaoyue, & Liu Zhaojie
  4. Greening The Leadership: The Interplay Between Local Leaders' Education, Sustainability Policies, And Tourism Performance In IndonesiaAgus Sani & Radiman
  5. The Role of Storytelling in Promoting Mekong Delta's Tourism to Thai Tourists: Narrative vs Non-Narrative ContentHoang Doan Trang Nguyen, Huyen Phuong Do, & Gia Phuc Phung
  6. Cultural Capital and the Enhancement of Creative Community-Based Tourism in Chiang Mai Province, ThailandNipon Chuamuangphan, Winitra Leelapattana, Suthira Sitthikun, Watcharanan Thongma, Danaikrit Inthurit, & Krittiya Tongkoom
06:00 pm– 06:30 pm
Closing Ceremony

Closing and Awards Ceremony · Room: TBA

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Sunday, November 8, 2026
Post-Conference DayVenue: Educational / Cultural Tour
All day
Bangkok Cultural Tour

Itinerary will be announced.

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Monday, November 9, 2026
Online ConferenceVenue: Online via Zoom
08:00 am– 10:00 am
Concurrent Sessions
Session 3.1A
Session Chair: Dr. Carlos Manuel Díaz Soto
Zoom link: TBA
Format: 15 min. per presentation
  1. Pushed but Ready? State Digitalisation and Data Analytics Adoption in Hanoi's Hospitality SMEsQuoc Hung Le
  2. Tourism Information Governance in the Age of Generative Artificial Intelligence: Legal Challenges for the Digital Transformation of TourismGabriele Euzebio de Brito Noronha & Vera Lúcia Steiner
  3. Age-Friendly Digital Innovation without Cultural Displacement: Integrating the Silver Economy into the ROOTS-AI Framework for Regenerative Cultural Tourism in Santander, ColombiaCarlos Manuel Díaz Soto & Sergio Peñaranda García
  4. The Gift of Discipline: Voluntary Bodily Regulation, Technologies of the Self, and Tourist Subjectivity Reconstruction in Korean TemplestayYiwen Zhang
  5. Assessment of Best Practices of Chatbot on Casual Dining Restaurants in Makati City: Basis for an Implementation FrameworkFrederick C. Fillone & Ephraimuel Jose L. Abellana
  6. Personality-Driven Lifecycle Personalization in Smart Tourism: Cultural Immersion and Hospitality InsightsLing Jih Nuoh
Session 3.1B
Session Chair: Dr. Jullimursyida
Zoom link: TBA
Format: 15 min. per presentation
  1. Lived Experiences of Airline Customer Service Agents in Doha, Qatar: Basis for Customer Service Enhancement Program in Product KnowledgeRizel Jane Cebanico
  2. Media Discourse on Culinary Tourism: A Case Study of Da Nang's Local Cuisine in Vietnamese Online Newspapers (2025–2026)Thi-Ngoc-Thao Tran & Thuy-Xuan-Duong Le
  3. From Palate to Psyche: How Do Culinary Healing Experiences Enhance Tourists' Psychological Well-Being?Yelin Fang, Yujie Yang, Limin Wu, & Fang Wang
  4. News Media Coverage of Cultural City Branding in Danang, Vietnam: A Content Analysis ApproachTran Thi Tuyet & Thi Thanh Huyen Nguyen
  5. Reactivating Travel Memories through Post-Trip Short-Video Practices: Qualitative Development and Exploratory Validation of the PTSVRE ScaleShuo Liang & Jing (Bill) Xu
  6. Does Gender Matter for Entrepreneurial Intention? Evidence from Indonesian University Hospitality and Tourism StudentsJullimursyida, Muslim Amin, Wu Chen, & Siti Asmahlati Bolkini Ahmad
Session 3.1C
Session Chair: Dr. Cihan Cobanoglu
Zoom link: TBA
Format: 15 min. per presentation
  1. Collaborate to Brand: How Tourism Ecosystems Build Place Brand Equity in Vietnam's HighlandsLe Minh Quang, Dao Nguyen Thuyen Phung, & Pham Bach
  2. Ethnobiological Knowledge and Biodiversity for Biocultural Tourism Development in Jipijapa, EcuadorSonia Rosete Blandariz, Romina Stephania Sáenz Véliz, & Alfredo Jiménez González
  3. Between Tradition and Modernity: Preserving Ngepan and Iban Women’s Cultural Identity in SarawakEmily Valancia Linda Bada & Nursuria Mahrif
  4. Virtual-Real Translation: AIGC-Empowered Instruction in Traditional Culture—A Case Study of Yaozhou Kiln Baby-Play PatternsJunling Liu, Xiaojuan Li, & Song Qin
  5. Trekking Tourism, Indigenous Participation and Community Well-Being: Evidence from the Raglai in Nui Chua National Park, VietnamNguyễn Hữu Bình
  6. Mediating Role of Attitude in the Relationship Between Perceived Impacts and Quality of Life of Residents of Casino Tourism DestinationsMelvin John C. Babon
11:00 am– 01:00 pm
Concurrent Sessions
Session 3.2A
Session Chair: Dr. Walid Alrawi
Zoom link: TBA
Format: 15 min. per presentation
  1. Human–AI Collaboration in UAE Organizations: Effects of AI-Enabled HR Analytics on Employee Performance and Retention in the Hospitality SectorWalid Alrawi, Jackie Lou Raborar, & Sali Adnan Mohammad
  2. Tourism in Azerbaijan and Its Development ProspectsNigar Baghirova
  3. Does Memorable Tourism Experience Mediate Experiential Quality and Revisit Intention? Evidence from the Tea Museums of Munnar, IndiaDeepak
  4. Multilingual AI Companions for Cultural Heritage: A Condensed Framework for Tier-1 and Tier-2 Indian CitiesSupriya Gautam & Preeti Patidar
  5. Forgotten Palaces, Untold Stories: Promoting Heritage Tourism in Eastern and Central India through the Right to Cultural IdentityAvishek Basriyar
  6. Assessing the Impact of Smart Tourism on Heritage Trails and Cultural Experiences: A Case Study of Cumilla, BangladeshFarzana Siddiqua, Tahmina Afroze, & Sariful Islam
Session 3.2B
Session Chair: Dr. Pinaz Tiwari
Zoom link: TBA
Format: 15 min. per presentation
  1. Identifying the Factors Affecting the Enhancement of Cruise Operations in Colombo Port, Sri LankaManula Bandara, Damsi Dharmaratne, Sampath Siriwardena, & Suranga Silva
  2. Investigating Behavioural Intentions to Travel in Luxury Trains in IndiaPinaz Tiwari
  3. A Spatial Typology Framework for Soundscape Sustainability in Residential Historic Districts: A Case Study of NanhuamenZiqing Tang & Xiaoying Yan
  4. From Heritage Understanding to Tourism Perceptions: A Typology-Based Study of Dadar Parsi ColonyAnita Chandrasekhar & Suraj Pandit
  5. Cultural Soft Inheritance: A Study on the Influencing Factors of Sharing Mechanisms Among Senior TravelersYining Zhao & Esther IokTeng Kou
  6. The Mediating Effect of Community Empowerment in the Relationship Between Community Participation, Residents’ Attitudes and Quality of Life of Community-Based Tourism in LagunaMaria Czarina M. Roa
Session 3.2C
Session Chair: Dr. Moushumi Banerjee
Zoom link: TBA
Format: 15 min. per presentation
  1. Sustainable Hospitality through Tourism Technology and Innovation: An Empirical Study of Hotel Practices in BengaluruMoushumi Banerjee & Megha Bagde
  2. Examining the Influence of Digital Media and Nostalgia on Fan Love and Attendance Intention in Korean Artists’ Fan Meetings in ThailandPiyada Phontue & Supawat Meeprom
  3. From Fear to Euphoria on Two Wheels: Mapping the Emotional Arc of Motorbike City Tours in Vietnam Through Cognitive Appraisal-Driven Topic-Emotion MiningHo Nhat Kha Nguyen & Tran Thi Thanh Huyen
  4. Cultural Representation in Select Tribal Themed Restaurants on Social Media- A Study on Odisha, IndiaShreeya Nayak & Debashis Pattanaik
  5. Trusting Regeneration? Exploring Trust Practices in Regenerative Hospitality ManagementAnne Lassen Zakaria & Heidrun Knorr
  6. Preserving Living Heritage: The Role of Newar Food Culture in Sustaining Hospitality and Community Life in NepalSati Devi Shrestha
02:00 pm– 04:00 pm
Concurrent Sessions
Session 3.3A
Session Chair: Dr. Laban K. Rotich
Zoom link: TBA
Format: 15 min. per presentation
  1. Empowering Tourism Through the Past- Heritage Preservation and Sustainability at the National Museum of Unity, Ibadan, NigeriaKhidir Bolaji Balogun & Oyebola Khadijat Oyelami
  2. The Potential of Cultural Arts, Traditional Dance, Local Cultural Music, and Heritage Festivals as Catalysts of Creative Economies in Kenya’s Small TownsLaban K. Rotich
  3. Digital Maturity and Network Governance in UNESCO World Heritage Sites: Preliminary Evidence from the Portuguese World Heritage NetworkTiago Serafino Santos
  4. Embedding Financial Sustainability in the National MuseumNoel Biseko Lwoga & Mawazo Ramadhani Jamvi
  5. Cultural Tourism: Food Tourism and Food Tourists, Definitions and ClassificationsThi Thuy Linh Phan
  6. Decoding Tourist Satisfaction in Greek Islands through Comparative TripAdvisor Review Text AnalyticsGeorgios Vasileiadis
Session 3.3B
Session Chair: Dr. Sougand Akbarian
Zoom link: TBA
Format: 15 min. per presentation
  1. Beyond Sightseeing: The Role of English as a Lingua Franca and Artificial Intelligence in Enhancing Cultural Tourism ExperiencesSougand Akbarian
  2. Understanding the Tapestry of Attendee Perceptions of the Socio-Economic Impacts of an Annual Recurring Event in South AfricaBama Hilary Kennedy Nji, Janice Hemmonsbey-Lodewyk, Gift Muresherwa, & Elhaam Abrahams
  3. Interactivity, Vividness and the Experience Route to Revisit Intention in AR-Enhanced Heritage TourismDhouha Jaziri, Aymen Ben Hassine, & Jusuf Zekiri
  4. Critical AI Literacy, Learner Agency, and Student Wellbeing: A Pre–Post Study of a Scaffolded AI Intervention among South Asian Tourism Students in Transnational Higher Education in DenmarkNuno F. Ribeiro, Anne Lassen Zakaria, Adeel Ghani, Sonia Caroline Baptista, & Laureen Rashof
  5. The Application and Implication of Artificial Intelligence in Human Resource Management’s Recruitment Effectiveness and Ethical Decision-Making: The Case of the UKErnest Balutie Wavei & Edwin Agwu
  6. Examination of Differences in Inpatient Satisfaction With Nursing Services According to Demographic Characteristics: A Study in a Tertiary HospitalHaci Mustafa Paksoy & Belgin Yiğit
Session 3.3C
Session Chair: Dr. Maisarah Abdul Hamid
Zoom link: TBA
Format: 15 min. per presentation
  1. Enhancing Interactive Learning and Engagement in Malaysian Cultural Heritage through Augmented Reality and AI Chatbot: A Case Study of the ARTAR ApplicationMaisarah Abdul Hamid, Zatul Iffah Mohd Fuza, Norazlina Rahmat, Norhaya Hanum Mohamad, Noor Hafiza Ismail, & Noor Khairunnisah Khamis
  2. Tuwei or Fashionable Style? The Impact of Promotional Styles in Tourism Short Videos on Travel IntentionsMeiyu Wang & Shiming Zhang
  3. Understanding Foreign Tourists Revisit Intention: The Mediating Role of Destination Experience in the Effects of Destination Image and Destination Trust at Lake Toba, IndonesiaRangga Restu Prayogo, Arlina Nurbaity Lubis, Endang Sulistya Rini, & Beby Karina F.Sembiring
  4. Best Practices of the Kayamanan sa Kamangyanan: A Community-Based Tourism Initiative in San Jose, Occidental Mindoro, PhilippinesAndreli May B. Vista
  5. Capability Co-Creation in Accessible Tourism: Empowering Visually Impaired Travellers through Service-Learning PartnershipsAh Heung Chan, Tai Ming Wut, Deborah Tse, Fanny Katherine Manner Baldeon, & Man Leung Chan
  6. Exploring Chinese Tourists' Attitudes Toward Environmentally Responsible Travel in Phuket, ThailandZheming Zhang and Kullada Phetvaroon

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